Seeing wheelchairs tool around towns and campuses is not an uncommon sight today. But when I was a child, it was something you rarely saw.
This year marks the 25th anniversary of the The Americans with Disabilities Act (ADA). Public elevators, curb-less street crossings, and ergonomic devices are some evidence of this landmark decision that attempted to even the playing field for those with physical challenges.
There is a movement to redo the original 1968 American with Disabilities logo. The old logo is a static portrayal of someone, not actively engaged, sitting in a wheelchair. The new ADA logo actively portrays someone engaged with his or her chair. The 5 major changes are noted.
This new logo change represents a huge cultural shift, recognizing there is more than one we as humans humans navigate.
How we view those who may physically be different from ourselves matters. The new logo attempts to change perception.
HAPPY BIRTHDAY ADA! Let’s keep rockin’ n rollin’.
I remember my physical therapist asking my thoughts on a logo or a phrase for a positive approach to being handicapped. My mind went blank. There was a contest and someone with intuition and brains won it. Love this change. We are making progress, Beth
Beth, I agree change of perception is vital. Adopted in New York already. And even in European destinations. Hoping momentum will have it in our own home states.
So cool to know this! Love the new logo!
Mag, Glad you do. It may seem a small step but it has huge implications.